VitrA Bathrooms
AI-Powered E-Commerce Data Strategy & Content Quality Transformation
I built a dual-dashboard system connecting commercial performance with brand compliance in real time — tracking Buybox, pricing, MAP violations, and a proprietary Quality Score across four pillars. Through structured gap analysis, AI-supported feedback loops, and content standardization, I took content quality from 60 to 90 out of 100 in just 7 months.
VitrA | Artema Turkey — Amazon Brand Store UX Transformation
As the sole architect of this project, I owned every step — from concept to execution. I redesigned VitrA’s Amazon storefront from a passive catalog into a conversion-first sales ecosystem, handling the full visual design, structural overhaul, and content production myself. Category-specific funnels, technical-to-lifestyle storytelling, and a layout optimised to convert high-intent traffic into buyers. The result: +176% revenue growth, +57% AOV, and a bounce rate as low as 14%.
Koton
“Tüvit” (Tweed) Trend Analysis & Go-Live
I spotted the rise of tweed in international fashion markets before it hit mainstream — and backed it with Google Trends data. While no competitor had made a move yet, I pushed for a dedicated category page on Koton’s website and built it from the ground up with fully SEO-optimised content. I made sure “tüvit” appeared strategically across product names, descriptions, and page content — exactly where search algorithms and shoppers needed to see it.
The timing was right and the execution was clean. Koton ranked #1 on SERP for the category, organic traffic grew, and sales followed. But the impact didn’t stop at search — the demand data we captured fed directly into product teams, who used it as a signal to expand the tweed collection. A content decision that became a commercial one.
Standby Creative Agency
Unilever Food Brands – yemektekeyifvar.com
A dedicated recipe platform built around Unilever products — and I ran it end to end. From planning trend-driven recipes and seasonal content to managing the editorial calendar, overseeing the website, and coordinating on-location recipe shoots.
I also managed the platform’s social media accounts, keeping the content fresh, on-brand, and consistently engaging across channels. Every piece of content was crafted to feel inspiring and relevant, turning a brand platform into a destination people actually wanted to visit.