Experiences
Digital Content Executive
VitrA Bathrooms
07.2023 – Continue
Key Responsibilities
- Led digital shelf optimization across 5 EMEA markets, managing 500+ SKUs
- Built performance dashboards connecting commercial metrics, content quality, and brand compliance Increased content quality score from 60 → 90 within 7 months
- Led Amazon Brand Store redesign delivering +176% revenue growth, +57% AOV, and –36% bounce rate
- Developed A+ content and USP-driven product page experiences across marketplaces -Amazon, Trendyol, Hepsiburada, ManoMano, Bauhaus-
- Translated complex technical specs into lifestyle-focused narratives that convert
- Managed PIM operations via Salsify, ensuring data accuracy across all touchpoints
- Implemented AI-assisted workflows to optimize content production and reduce bottlenecks
E-commerce Content Sr. Specialist
Koton
03.2022 – 07.2023
Key Responsibilities
- Led organic SEO strategy for product and category pages across global e-commerce markets
- Monitored keyword performance, rankings, and competitor positioning to drive qualified traffic
- Created and optimized landing and category page content based on search data and user behavior
- Delivered monthly SEO performance reports and optimization roadmaps to senior management
- Contributed to a major website infrastructure migration — led content audits, testing flows, and rollout coordination
- Ensured consistency between e-commerce, campaign, and retail communication across all channels
Social Media & Digital Content Editor
Standby Creative Agency
05.2021 – 03.2022
Key Responsibilities
- Plan and execute digital communication strategies for global brands
- Manage campaign content from concept to launch
- Conduct SEO analysis and content optimization
- Create editorial calendars and tone of voice guidelines
- Localize global campaigns for regional markets
- Collaborate with creative, media, and account teams
- Brands: Unilever, Schwarzkopf, TAV, etc.
Digital Marketing Specialist
Konzek Technology
07.2020 -05.2021
Key Responsibilities
- Manage international B2B social media and digital content
- Develop LinkedIn, email, and CRM-driven content strategies
- Produce newsletters, whitepapers, and technical content
- Support lead generation and digital event communication
Editor
Okan University
08.2018 – 06.2020
Banking Officier
Akbank
05.2017 – 08.2018
Sale Support Specialist (PT)
Marks & Spencer
11.2013 – 01.2016