I am an international digital content and e-commerce professional with over 7 years of experience across fashion, lifestyle, home, retail, and agency environments.

My background is rooted in managing global content operations — from SEO-driven product content and PIM systems to omnichannel campaign coordination across EMEA markets. I work closely with marketing, tech, creative, and media teams to ensure content is consistent, scalable, and performance-oriented.

I specialize in translating brand strategy into structured digital execution, balancing creativity with data, tools, and operational clarity.

WHAT I DO

• Global digital content & e-commerce strategy
• SEO-driven product and editorial content
• Product Information Management (PIM) & CMS workflows
• Omnichannel content coordination (DTC, marketplaces, apps)
• Localization and multilingual content governance
• Performance analysis, KPIs, and content optimization

INDUSTRIES & MARKETS

• Industry experience:
  • Fashion & lifestyle
  • Home & bathroom products
  • Retail & e-commerce
  • B2C and B2B digital environments
• Market focus:
  • EMEA & international markets
  • Global-to-local content adaptation