Digital Content Executive
VitrA Bathrooms
07.2023 – Continue
Key Responsibilities
- Manage global digital content across DTC, marketplaces, apps, and brand websites
- Own Product Information Management (PIM) workflows and data consistency
- Coordinate multilingual content with internal teams and external agencies
- Ensure global brand governance across all digital touchpoints
- Support SEO and organic content for performance-driven campaigns
- Track KPIs and optimize content based on performance insights
E-commerce Content Sr. Specialist
Koton
03.2022 – 07.2023
Key Responsibilities
- Execute seasonal e-commerce content and product launch strategies
- Optimize product content for SEO, UX, and conversion
- Analyze performance using Google Analytics and SEMrush
- Ensure omnichannel content consistency across digital and retail channels
- Lead content testing, migration, and QA during platform changes
- Improve product taxonomy, naming, and on-site navigation
Digital Content Editor
Standby Creative Agency
05.2021 – 03.2022
Key Responsibilities
- Plan and execute digital communication strategies for global brands
- Manage campaign content from concept to launch
- Conduct SEO analysis and content optimization
- Create editorial calendars and tone of voice guidelines
- Localize global campaigns for regional markets
- Collaborate with creative, media, and account teams
- Brands: Unilever, Schwarzkopf, TAV, etc.
Social Media and Content Editor
Konzek Technology
07.2020 -05.2021
Key Responsibilities
- Manage international B2B social media and digital content
- Develop LinkedIn, email, and CRM-driven content strategies
- Produce newsletters, whitepapers, and technical content
- Support lead generation and digital event communication
Editor
Okan University
08.2018 – 06.2020
Banking Officier
Akbank
05.2017 – 08.2018
Sale Support Specialist (PT)
Marks & Spencer
11.2013 – 01.2016
Tuğçe Aydemir Şakarcan 